Floris was ready to refresh its image with the launch of a men’s grooming range that would appeal to the modern man, and sit comfortably alongside Floris’ much-adored range of scents in-store.

A creative strategy based upon the brand’s original location at the heart of London’s menswear legacy, Jermyn Street, made the perfect thread for naming, design and storytelling.

• Creative Direction • Creative Strategy • Copywriting